مسار بولونيا

د.عائدة حسين أحمد جوخرشة

السنة عنوان البحث نشر البحث
2024 The Cognitive Awareness of Consumer for the Use of Animals in laboratory Experiments for the Production of Cosmetics (Graphic Vision) Human and Social Sciences
This study explores consumer awareness and responses to campaigns highlighting animal testing in the cosmetics industry. It employs both quantitative and qualitative methods, surveying a targeted consumer sample. The goal is to gauge cognitive awareness of these experiments, promote animal welfare, and shift attitudes and behaviors towards animal testing in cosmetics. The study was formulated in a graphic visual vision. The presented visual vision was analyzed and put into a research framework. Objectives: Study the extent of cognitive awareness among cosmetic users of the use of animals in cosmetic production experiments, in addition to providing a graphic vision of an advertising campaign promoting cruelty-free cosmetic products. Methods: The experimental approach: A questionnaire was conducted to collect data related to consumers' cognitive awareness. And The analytical approach: The analytical approach was used by analyzing the data collected from the questionnaire and understanding the relationships and trends related to consumers' cognitive awareness. Results: There is general cognitive awareness among cosmetics users of using animals in laboratory experiments to produce cosmetics, and the majority has a desire to use cruelty-free products. Conclusions : The use of animals in laboratory experiments for the cosmetic industry affects the concept of animal welfare, as many animals are subjected to harsh and painful experiments in laboratory environments to test the safety of cosmetic products. It is therefore necessary to spread awareness of the existence of cruelty-free products. Keywords: Extent of Cognitive -Laboratory Experiments -Cosmetics –Consumers -Visual vision .